How an account actually gets run inside the studio.
Account audit, access setup, Frank surveillance configured, baseline metrics captured. The first week is about understanding what is actually happening before any change is made.
Frank watches every account 24 hours a day. Budget pacing, conversion drops, disapprovals, brand cannibalisation, account health. Anomalies surface before they cost money.
Intelligence report, optimisation pass, landing page audit. The cadence is fixed. The content of each cycle is shaped by what the system caught that week.
Strategy review with the operator. What changed, what worked, what is next. This is where direction shifts happen, not in the daily noise.
Full account architecture review. Campaign structure, audience strategy, creative refresh, attribution check. Three months is the right window to see what compounds.
Looker Studio dashboard, 24 hour access, built per account. Numbers that matter, refreshed automatically. No PDFs, no surprises.
Every engagement falls into one of three operational levels. The level determines how much of the studio's attention the account gets, not how much you pay. Pricing scales with ad spend, not with tier.
Light touch monitoring.
For accounts that are running well and need eyes on them, not hands. Frank watches the account 24 hours a day. Anomalies get flagged. Monthly check-ins from the strategist. Quarterly account review. Best for established accounts where the system is working and disruption would cost more than it would gain.
Active management.
For accounts that need ongoing optimisation. Frank surveillance plus a weekly cycle of intelligence reports, optimisation tasks, and execution by the team. Strategic decisions made monthly. New tests run quarterly. Best for accounts in growth phase, accounts with seasonal complexity, or accounts where the foundation is sound but performance is not where it should be.
Full operational ownership.
For accounts that need the studio to run them end to end. Frank surveillance, daily oversight, weekly optimisation, landing page audits, creative testing, conversion tracking maintenance, attribution work, custom dashboards, cross channel coordination. The strategist drives, the team executes, the system catches what humans miss. Best for accounts at scale where the cost of getting it wrong outweighs the cost of full operational management.
Want this for your account?
