The System
How an account actually gets run inside the studio.
Onboarding (week 1)
Account audit, access setup, Frank surveillance configured, baseline metrics captured. The first week is about understanding what is actually happening before any change is made.
Daily operations
Frank watches every account 24 hours a day. Budget pacing, conversion drops, disapprovals, brand cannibalisation, account health. Anomalies surface before they cost money.
Weekly cycle
Intelligence report, optimisation pass, landing page audit. The cadence is fixed. The content of each cycle is shaped by what the system caught that week.
Monthly cycle
Strategy review with the operator. What changed, what worked, what is next. This is where direction shifts happen, not in the daily noise.
Quarterly
Full account architecture review. Campaign structure, audience strategy, creative refresh, attribution check. Three months is the right window to see what compounds.
Reporting
Looker Studio dashboard, 24 hour access, built per account. Numbers that matter, refreshed automatically. No PDFs, no surprises.
Want this for your account?