5,820 to 11,500 conversions, Q1 2026 vs Q1 2025
A Sydney healthcare group running ads across more than 30 location and service campaigns for clinics in Rozelle, Forest Lodge, Lane Cove, Glebe, Randwick, Five Dock, Surry Hills, Maroubra and a handful more. The previous setup was choking itself. Most campaigns sat at $20 to $30 daily budgets, the majority flagged as limited by budget. Ads disapproved on health policy grounds. Multiple campaigns flagged for missing enough relevant keywords. Three conversion actions firing (HotDoc bookings, calls from ads, on site phone clicks) but the volume wasn't following the demand. The patients were searching. The account just wasn't built to capture them.
Q1 2026 vs Q1 2025: clicks, conversions, impressions and CPC after taking over the account
Unblock what was throttled, kill what wasn't converting, then concentrate spend on the suburbs and services that actually pulled patients.
Worked through the disapproved ads, fixed the policy violations on the call assets and ad copy, and addressed the missing relevant keywords flag across the account. This alone unfroze budgets that had been sitting underspent for months.
Audited every location campaign by conversion volume and cost per booking. Rozelle, Forest Lodge, Lane Cove, Glebe, Randwick and Five Dock were quietly carrying the account. Shifted spend toward those, paused or reduced the dead weight, and lifted daily caps where impression share was being left on the table.
Launched A/B test variants on the top performing locations to keep creative fresh, lift quality scores, and identify which messaging pulled higher booking rates per suburb. Same structure applied to the service level campaigns so each clinic had a tested headline by the end of the quarter.
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