01
Built precise search from scratch
No history, no data, no shortcuts. Built a highly precise search campaign around the exact terms people use when they are ready to book, nothing broader.
Australian Psychologist
Online psychology practice. Built from zero, run on a few hundred dollars a month.
148→177
177 bookings in 7 months on roughly $300 a month
Psychologist
pulse
Light touch monitoringDec 2025 to Jun 2026Appointment bookings
148→177
Avg CPC
$1.41→$1.21
Cost per conversion
$8.43→$8.05
Appointment bookingsDec 2025 to Jun 2026
Current177
The setup
An online psychology practice with zero Google Ads history. No tracking, and a website not built for lead gen.
Started from scratch on a few hundred dollars a month.
A budget that small has no room for waste.
What it looked like
1 / 3
The strategic call
A small budget does not need clever tricks. It needs precision, negatives, and the patience to keep refining.
The execution
02
Tracking and landing pages
Put tracking in place from day one and reshaped the landing pages toward lead gen. Every dollar accountable from the first click.
03
Negatives and constant CRO
Defended the tiny budget with negatives and kept applying CRO to the website. Consistency and persistence, month after month.
Channels
Google Ads
Stack
GA4Google Tag Manager
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