01
Redesigned the website around top keywords
Rebuilt the site to focus on the keywords that matter and kept working it almost weekly. Reviews pushed on Google, calls to action tested, pages sharpened. The website became the conversion engine.
Catering by Clancy
Family owned Gold Coast caterer since 1985. Weddings to corporate, beach to backyard.
112→809
Cost per conversion down from $156.74 to $22
Catering and Hospitality
pulse
Light touch monitoringJul 2025 to Jun 2026Conversions
112→809
Cost per conversion
$156.74→$22.00
Conversion rate
0.27%→6.00%
ConversionsJul 2025 to Jun 2026
Current809
The setup
A family owned Gold Coast catering business running since 1985. Weddings, corporate, marquees, private homes, beach to backyard.
The account was simple search on broad match. No high intent keywords, no negatives, no tracking.
$157 per conversion, and a website that could not convert the clicks it was paying for.
What it looked like
1 / 3
The strategic call
High intent search is worthless if the website cannot catch it. Fix the site, then a simple tight account does the rest.
The execution
02
Put tracking in place
Installed proper conversion tracking so form submits and calls counted for real. The account finally optimised toward enquiries instead of clicks.
03
Tight high intent search
Stripped the account back to a simple search setup capturing high intent only, defended by tons of negatives. Simple, tight, and cheap to run.
Channels
Google AdsLanding Page
Stack
GA4Google Tag Manager
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