01
Rebuilt tracking from zero
Implemented GA4 and GTM from scratch with multiple conversion actions, foot traffic signals included. For the first time the account could tell the difference between traffic and buyers.
Bodega Style
Anaheim home design showroom. 13,000 square feet, one clean account.
4,563→7,302
Cost per conversion nearly halved, $10.25 to $5.55
Home Design Retail
engine
Active managementJul 2025 to Jun 2026Conversions
4,563→7,302
Avg CPC
$2.24→$1.35
Cost per conversion
$10.25→$5.55
ConversionsJul 2025 to Jun 2026
Current7,302
The setup
A 13,000 square foot home design showroom in Anaheim, trusting Google reps with the ad budget.
Broad match terms like tile feeding display select and demand gen campaigns with zero conversion data behind them.
No GA4, no GTM, no tracking. Google was flying blind and billing for the privilege.
What it looked like
1 / 3
The strategic call
The free Google rep is the most expensive person on your payroll. Pause everything they built and start again from the tracking up.
The execution
02
Paused the rep built campaigns
Killed the display select, demand gen, and broad match campaigns built by the Google rep. The budget was going to contractors only searches and ideas style traffic that never converted. Stopping the bleed came first.
03
Segmented PMax and tight search
Rebuilt PMax around product topics, added an extensive negative keyword list, and pointed tight search campaigns at showroom foot traffic. Backed it with a CRO audit and website improvements.
Channels
Google Ads
Stack
FrankGA4Looker StudioGoogle Tag Manager
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