Have You Heard of Google Gallery Ads? Me Neither.
Gallery Ads, Where They Appear, Are They Available Yet, How to Build Them Google’s Gallery Ads was introduced by Sissie Hsiao, the VP of Product Management in the company’s [...]
What Are Google Shopping Actions?
Google Shopping Actions, What It Is and What's Different from The Previous Shopping Experience Now many people reading this article may already be familiar with aspects of paid search [...]
Optimization Score Now in Display Campaigns: What Has Changed?
Optimization Score Now in Display Campaigns: What Has Changed? Google Ads optimization score was introduced just last year and was tested the year before that. While well-received as a [...]
Google Universal App Campaigns: What’s New in 2020
Google Universal App Campaigns, what’s new in 2020 - What Are The Existing Features And What’s Going To Change What once used to be called Universal App Campaigns is [...]
Google Ads Smart Bidding Explained
Many new and some existing Google Ads users have been getting calls from Google, with the representative recommending how they can improve their account’s performance. One of the recommendations [...]
Google Ads and Integration of Offline Data: How To And Why it’s so Important
Google Ads and Integration of Offline Data: How to And Why Important Even some of the staunchest digital-only marketers will tell you that marketing takes place beyond just the [...]
How to Not Get Suspended on Google Shopping
Shopping Campaign - How to Not Get Suspended? As the owners of an e-commerce website a suspension is perhaps one of the worst news you can get. Google’s suspension [...]
YouTube Ads – Efficient Branding and Cheap Cost Per View
YouTube Ads - Efficient Branding, Cheap Cost Per View, Incredible Reach and Custom Audience YouTube boasts of over a billion users, and so it is a fair assessment that [...]
How to Improve Your Campaigns with Data Analysis
Google Ads + Analytics: How to Improve Your Campaign with Data Analysis, Analyzing Users Behavior, The Customer Journey When you combine the power of Google’s Ads and Analytics, it [...]
The Best Google Analytics Alternatives
What are The Best Google Analytics Alternatives? As an online marketer, you understand that analytics is a huge part of understanding why visitors to your website are behaving the [...]
